Monetizing Mastery

A pivotal attribute that differentiates Good from Great is awareness, eminent experiences that authorize a certain navigational prowess.   An astute understanding of how to simplify and shorten the gap of where you are to where you want to be warrants an uncommon advantage.  In any industry, company, or department there is a foundational culture and system that exist.  An intimate knowledge of these inner-workings makes it easier to connect, influence, and lead appropriately.  Leaders are often thought to have an unjust edge, they may:

• know a decision maker well
• have a unique skill set
• have a significant natural market
• be mysteriously lucky

Although these may be accurate assertions, rarely do leaders sustain governance for periods of time without the necessary intellectual property.  A better description might display them as ‘Eagles’, flying high, gracefully, and alone. 

The value of intellectual property directly reflects the degree of its demand.  There is something to be said about monetizing mastery.  I own a MacBook, and was having a problem using iMovie.  I don’t have any close friends who understand the MacBook and iMovie enough to help me complete the project I was working on.  I tried to register for the free class offered at the local Mac store and quickly realized they were booked out four months.  When I combed the independent companies that offered this kind of service, I found it to be extremely expensive for them to disclose known processes that would have probably taken less than ten minutes.  Do I spend the time researching this information on my own without any guarantees, or do I pay for the service and deal with the consequential buyer’s remorse?  Needless to say, I taught myself.

I say this to say, I can’t blame the company for their pricing structure, it is evidently what the market is willing to pay.  At the end of the day, profit margins drive business and systematically configuring them sustains it.  The law has developed a distinct discipline of intellectual property that is a business in itself, for some attorneys it’s their sole practice.  eBack9’s mission is simply intellectual ownership and execution; Performance because of who you are not what you have been told to do.  With a mantra of ‘Everyone is Selling Something’, we believe that your intellectual property has a value; Identify it, Hone it, and Charge for it responsibly.  Great Selling!

www.eback9.com | www.rudyjamison.com | rudyjamison@eback9.com