Increasing The Ease of Interaction

Some say that preparation is the key to success.  As challenging as it can be at times, preparation may be the most underrated advantage in business.  Many of us neglect it simply because we don’t know how, others refuse it due to elevated confidence.  In either case, without it the ease of interaction diminishes tremendously.  In all relationships there are commonalities, familiarize yourself with applicable information and those common denominators become business segues.  Always prepare more for what their beliefs, thoughts, needs, and questions are.


I met a prospect at a networking event, he was the Marketing Director for a major PR Firm in the region.  During our discussion he expressed an opportunity he had to pick up a new client by developing an ancillary marketing campaign via Social Media.  This seems to be a popular conversation that not many have a real answer to and by no means do I consider myself an expert in the field.    However, I did feel that I could at least point him in the right direction.  Preparation for his account could be critical, what we undoubtedly know is that it wouldn’t hurt.  We scheduled a meeting for the following week to discuss what the company was currently doing, what initiatives were prevalent, and what resources were available.  As a generalization, this Syndicated New Media is an inexpensive way to integrate a platform that exponentially amplifies a message to a desired audience.  Think about the Super Bowl, companies give little consideration to the 76,000 fans that attend relative to the attention they pay the 200,000,000 that watch on TV and interact virtually.  Social Media takes you into homes enabling unconventional dialogue about your product/service efficiently enhancing live strategies.


In preparation for his opportunity we looked at several ways to drop their brand in the middle of apropos discussions, here are a few considerations:

• Existing Conversations
• Existing Competitors
• Brand Association
• Brand Touch Points
• Brand Agendas
• Potential Buyers
• Distribution Opportunities
• Research Resources

This preparation not only gives me an idea of what is currently out there, but what questions need to be asked in order to understand what would best benefit identified objectives and needs.  At  the end of the day, companies want to create top of mind awareness and be a part of relevant conversations at the exact time purchasing decisions are being made.  Social Media has proven to be a significant platform for this to happen and can no longer be disregarded.  What strategies does your organization have in place to permeate this platform?  What preparation practices do you regularly perform to increase the ease of interactions?  Great Selling!

www.eback9.com | www.rudyjamison.com | rudyjamison@eback9.com