'Everyone is Selling Something'

We all exist in an influential web of social, personal, and professional connections.  Think about this thought; Every relationship that you have (Friend, Client, Business Partner, etc.) is Quid-Pro-Quo.  An equal exchange, give and take, reciprocity all define the nature of your associations with others.  It is as if we are on a perpetual interview to validate our/their worth and position.  The reality is, as soon as an alliance inequality or lack of value is perceived there is a relational shift.  In order to elude this sense of disparity, we continuously seek buy-in with respect to our affinity.  Although the term sales typically carries a negative connotation, the truth of the matter is that everyone does it everyday. 

On your job, regardless of what you do, you sell a ‘product/service’ and have internal and/or external ‘customers’.  Take a City Government employee who may not support a particular commodity.  Their ‘customer’ may be a subordinate who has to buy into a system/process (their ‘product’) or their ‘customer’ could possibly be a superior to whom they must convince of their capacity to perform (their ‘product’).  Consider a politician whose campaign is based on compelling a particular agenda (their ‘product’) to prevail, is it fair to say that constituents (their ‘customer’) purchase proclamation?  Finally, take a tenth grade School Teacher who is responsible for teaching the periodic table (their ‘product’) to twenty six students (their ‘customer’) at 7 am in the morning.  If that doesn’t take persuasion, I don’t know what does.

If you are not convinced that ‘Everyone in Selling Something’, try not doing what you say that you are going to do, stop performing effectively, or bring less ‘value’ to the table.  Inevitably that relationship degrades because of an inability to deliver your ‘product/service’ and/or a dissatisfied ‘customer’.  What is your ‘product/service’, who is/are your ‘customer(s)’, and how well do you sell?  Great Selling!!!

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